Before you give Mark your money, make sure your business is ready for ads.
You don't want to dash Mark money like that.
Before you put more money behind advertising, let’s make sure you understand what you’re selling, who you’re selling to, why they should choose you and what your marketing should actually be saying.
Strategy first. Then content. Then ads.
Advertising is a stop on the journey. Not the starting line.
Running ads before you understand these things?
A lot of business owners jump straight into advertising because they believe the problem is simply this:
“More people need to see my business.”
But visibility can’t automatically fix:
- Unclear positioning
- Weak messaging
- Poor customer understanding
- An unclear offer
- Inconsistent communication
- Poor conversion direction
- Who exactly is your customer?
- What problem are they actually trying to solve?
- Why should they choose you?
- What makes your offer relevant to them?
- What should your content actually be saying?
- What should your ads communicate?
- Where should the person go after clicking?
Ads can amplify a message. They cannot decide what that message should be for you.
Before you say “target everyone”, let's talk about your customer.
“Everybody” is rarely a useful customer profile. When you try to speak to everyone, your content, your offer and your ads end up speaking to nobody in particular.
The Growth Map helps you get clear on:
- Who your business is trying to reach
- What that customer needs
- What frustrates them
- What they care about
- What may stop them from buying
- What language is likely to resonate with them
Who are they, really — beyond “everyone”?
What are they trying to get done or solve?
What keeps annoying or worrying them?
What matters to them when they choose?
What could make them hesitate to buy?
What words and tone will they respond to?
Why should they choose you?
Your customer has options. They can pick the business down the road, the page they scrolled past yesterday, or nobody at all. Positioning is simply how clearly you answer the question in their head: “Why you?”
It isn’t decoration. It shapes the content you post, the offer you make, the ads you run and the page people land on. When these answers are fuzzy, everything downstream gets fuzzy too.
What exactly are you offering?
Who is it for?
What problem does it solve?
Why should the customer choose you?
Here's what we'll map out.
Six things, one focused 60-minute session, and a clearer route for your marketing.
BUSINESS AUDIT
Look at your current business and marketing foundations so we can identify what needs attention.
CUSTOMER PROFILE
Clarify who you’re trying to reach instead of relying on ‘everybody’ as your audience.
CUSTOMER PAIN POINTS
Identify the problems, frustrations and needs your customer is actually trying to solve.
COMMUNICATION TONE
Determine how your business should sound when communicating with the people you want to attract.
POSITIONING
Clarify how your business can communicate its value and give customers a reason to choose you.
ONE-MONTH CONTENT CALENDAR
A practical content calendar tailored to your goals, audience and platforms.
60 minutes · Online · Booking through Selar
And there's a little something extra.
You’ll also get a FREE one-month content calendar tailored to your business goals, audience and platforms.
This gives you a practical direction for what to communicate after the strategy session instead of leaving you with ideas and no idea what to post.
When you're ready for ads…
The Growth Map comes before the advertising.
Strategy
Content
Advertising
If you diligently implement the strategy and you’re ready to advertise, you’ll be eligible for discounted ads setup.
This is not a promise of guaranteed sales or results. It is simply the next step if your business is ready to put money behind the strategy.
Strategy → content → advertising. Not advertising → hope.
The Growth Map is for you if…
If you nodded at even a few of these, you’re in the right place.
- You're already running ads but you're unsure whether your marketing foundation is strong enough.
- You're preparing to start advertising.
- You struggle to clearly describe who your business is for.
- Your content feels inconsistent or directionless.
- You have an offer but aren't sure how to position it.
- You want a clearer marketing direction before spending more money.
- You want strategy you can actually apply.
This may not be for you if…
- You want someone to guarantee sales.
- You only want someone to press “Boost Post”.
- You aren't willing to implement the strategy.
- You want overnight results without changing anything in the business.
- You already have a very clear strategy and only need campaign execution.
No wahala if that’s you. It’s simply better to be clear about fit before you book.
Here's how it works.
Book
Purchase The Growth Map through Selar.
Tell me about your business
Complete the required information through Selar so I can understand what you do and what you need help with.
Map it out
We work through your:
- Business
- Customer
- Pain points
- Communication
- Positioning
- Content direction
Move forward
You leave with clearer strategic direction and a practical content plan.
If you implement the strategy and are ready for ads, you may also be eligible for discounted ads setup.
The Growth Map, at a glance.
Marketing Strategy Consultation
₦10,000
60 minutes
Online
Through Selar
Come prepared.
The session will be more useful if you’re ready to talk about the five things on this list.
There’s no extra form on this page. You’ll share your business details through Selar after you book.
What you currently sell
Who you believe your customer is
Your current marketing activities
Your biggest marketing challenge
What you want to achieve next
Good marketing decisions start with better questions.
Research before assumptions.
Know who you’re talking to before you guess what they want.
Clarity before promotion.
If you can’t say it clearly, ads will only say it louder.
Strategy before spending.
A plan is cheaper than a campaign with nowhere to land.
Data before guessing.
Let what you can see and measure guide the next move.
Questions you may have.
Is this an advertising service?
No. The Growth Map is a marketing strategy consultation. It helps you clarify the foundations that should guide your marketing and advertising decisions.
Will you run my ads after the session?
Not automatically. If you diligently implement the strategy and are ready to advertise, you’ll be eligible for discounted ads setup.
Does this guarantee sales or leads?
No. No responsible strategist can guarantee a specific number of sales, leads or ad results. The purpose of the Growth Map is to help you make better marketing decisions from a clearer strategic foundation.
Do I need to be currently running ads?
No. The Growth Map can be useful whether you’re preparing to advertise or already spending money on ads and want to strengthen your marketing foundation.
What happens after I pay?
You’ll complete the relevant information through Selar and receive the booking information for your session.
Is the content calendar really included?
Yes. Your Growth Map includes a free one-month content calendar tailored to your business goals, audience and platforms.
Before you give Mark your money…
Get your Growth Map first.
₦10,000 to get clearer on your business, customer, message, positioning and next marketing steps.
Secure your session through Selar.